In a continuation of our branding discussion, here's a short excerpt from the new interview with Mike Bullard that appears in the latest issue of Island Business News:
IBN: Do you put a lot of thought into what the Mike Bullard Brand is and how to capitalize on that?
MB: I don’t really put a lot of thought into it and actually I believe that if you stay true to yourself, and the true you becomes your brand, it is a lot easier to maintain in the first place then trying to create and maintain a brand that isn’t aligned with who you are and the product you deliver. Only thing I would add is that you should try to be an exaggerated version of yourself if you’re working in the entertainment industry.
This is truly great advice, stay true to what your brand is and it's a lot easier to deliver a product or service that is aligned with that brand.
Next time we'll continue with our original discussion.
Cheers,
CP
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