BRANDING - BACK AGAIN

I met with a PEI Based Business Owner yesterday - she owns a marketing company and I have to say that this Business Owner is going to go far - why do I feel this?

Because she gets it....I mentioned here before that your odds of building a solid brand increase dramatically when you have a consistency throughout your brand (i.e. your logo on all of your marketing material is identical, appears on all of your material in exactly the same way, your website features that same consistency, your verbal message and your company culture mataches that same brand, etc.)

And so, if you want your prospective client's to identify (and become aware of) your brand quickly (and become followers of your brand), being consistent in every place you promote your brand is BIG a step in the right direction.

BRAND ON....

cpoirier
http://www.islandbusinessnews.com/
http://www.coreypoirier.com/

CUSTOMER SERVICE - WHOSE RESPONSIBILITY?

I have been conducting interviews like crazy lately and in a couple of interviews in discussions on Customer Service, the question was raised as to whether or not technology has been helping or hindering our ability to deliver exceptional customer service - the common answer has been that it is the person and how they use the technology.


My question is do you agree with this and if so, whose responsibility do you feel it is to take steps to correct this? Managers, Staff themselves, External Speakers / Trainers / Technology Providers (i.e. corporate training sessions provided by technology suppliers).


Just curious.


cpoirier
http://www.coreypoirier.com/

COMMON SUCCESS TRAIT AMONG LEADERS

The past few years I have been interviewing Business Leaders and High Achievers from all walks of life (Arlene Dickinson of CBC's Dragon's Den, Managers at PEI Mutual, Mike Bullard of Open Mic Fame, The Publisher of Motivated Magazine, Doug Hall of TV's Inventor, Emmy Winner Mark Goffeney, Bruce MacNaughton of PEI Preserves, Star Search Winner Tracey MacDonald, Alan Frew of Glass Tiger, Jeannette Arsenault of Cavendish Figurines, Best Selling Author Stephen Patrick Clare, and so on) for our Island Business News Publication, and the most common success trait among these leaders and other leaders they have worked with 4 times out of 5 is "Passion"

A passion for their career, a passion for their business, and a passion for life.

What's the message here? It will be very difficult for you to reach the pinnacle of your career without having a passion for "almost" everything you do each day.

Onward and Upward,
cpoirier
www.coreypoirier.com