BRANDING - BACK AGAIN

I met with a PEI Based Business Owner yesterday - she owns a marketing company and I have to say that this Business Owner is going to go far - why do I feel this?

Because she gets it....I mentioned here before that your odds of building a solid brand increase dramatically when you have a consistency throughout your brand (i.e. your logo on all of your marketing material is identical, appears on all of your material in exactly the same way, your website features that same consistency, your verbal message and your company culture mataches that same brand, etc.)

And so, if you want your prospective client's to identify (and become aware of) your brand quickly (and become followers of your brand), being consistent in every place you promote your brand is BIG a step in the right direction.

BRAND ON....

cpoirier
http://www.islandbusinessnews.com/
http://www.coreypoirier.com/